The Shire of Moorabool undertook a major initiative to brand all seven townships in the region. This involved comprehensive community consultation to establish symbolic icons that were meaningful to residents and promoted local attractions.
Sculptural gateway signs of an impressive scale are now installed at the entry to each town. The materials include rough-hewn timber, visible fixings and contemporary aluminium forms. This approach balances the desire of the community to reflect historic values whilst also promoting a vision for the future. The brands are also designed for wayfinding and print applications.