The design for this Chinese massage salon brings eastern traditions in line with western expectations. We began the design process by understanding the ‘qi’ principle of energy flow message methodology which the Chinese trained store owner subscribes to.
The logo is a modernisation of the traditional Chinese symbol for ‘qi’, also known as ‘chi’. The construction of the timber and blackened metal signage panels over the entry relate to traditional Chinese architecture. Graphic panels featuring calligraphic brush strokes reinforce the oriental design approach.
DESIGNED IN COLLABORATION WITH RESPACE