When G4 Graphics began work with this homewares retailer it had no name or brand. The owner was looking for a name that was short, catchy, joyous and indicative of a great lifestyle.
Once we‘d come up with a name, we continued on with a colour strategy – evaluating competitors colour usage and colour associations to arrive at the bright fresh green for this store. Our strong logotype is complemented by a simple pattern referencing the exclamation mark. We collaborated with Respace to apply the pattern to joinery within the store.
DESIGNED IN COLLABORATION WITH RESPACE