We designed a comprehensive signage solution for Vue, a serviced apartment building within sight of the Geelong foreshore. The cut-out patterning of the coreten screen on the lower level, designed by a local artist, was used as a motif to unite all signage elements, from the front desk through to the apartment door numbers.

High level signage is backlit with LED strip lighting selected for its brightness and durability. The illuminated canopy sign features a custom designed section to indicate room availability. Adjacent to the entry, the coreten material of the identity sign creates another visual link with the artwork.

DESIGNED IN COLLABORATION WITH MARK GRATWICK ARCHITECTS