Creating a township or whole-of-region branding solution provides opportunities for regional country areas to develop a strong identity and showcase their potential as tourist destinations.
To do this, we work with councils and communities to develop:
- Visual icons that capture the essence of place.
- Sculptural township ‘gateways’.
- Branded wayfinding systems to direct visitors to principal places of interest.
- Interpretive signage for buildings, parks and natural attractions.
- Branded street furniture and seasonal banners.
- Community notice boards.
- Tourism brochures.
To ensure our icons and branding solutions are embraced and adopted by the communities we design for, we work closely with Councils and community groups to ensure their ideas are included in the design process.